Welcome to Advertising

Instructor:  Beverly Schreiber
Phone: 682-867-9500          Email:  bschreib@aisd.net 

Course Description:  Course Overview:

• Unit 1: Introduction to Advertising
• Unit 2: Marketing, Pricing and Promotion
• Unit 3: Promoting and Merchandising Concepts
• Unit 4: Print, Online, Billboard and Radio Ads

Grade Placement: 11-12            .5 credit             Location: Dan Dipert Career + Technical Center

Classroom Expectations:

• Be prepared and on time.
• Respect others and their property.
• Work diligently during class time, pay attention to detail, ask questions, and be mindful of group work deadlines.
• Keep up with make-up work and communicate with the teacher concerning deadlines.
• Follow the instructions of the teacher at all times.
• Remain aware of upcoming due dates of assignments, projects or tests by paying attention to announcements in class and via Canvas.
• Adhere to all Arlington ISD Dan Dipert Career + Technical Center and Arlington ISD Student Code of Conduct policies.
• Use of technology in class is allowed when appropriate.
• Always have a pen and pencil to be ready for class work.
• Have an open mind, and arrive prepared to have FUN and LEARN

Cell Phone Policy:

The Marketing Department values the time spent dedicated to learning, and student engagement and your success is our number one priority. Cell phones have consistently interfered with learning and communication in the classroom. Because of this, we have developed the following cell phone policy.

Cell phones should remain in the student's bag out of sight and silenced.

Grading Policy:

1. Number of grades per six weeks – per District and CTC guidelines, the Business & Marketing Department will have a minimum of ten (10) graded assignments per six weeks, with at least two (2)of those grades being major assignments.
2. Recording Grades in Gradebook –per CTC guidelines, teachers will enter grades into the gradebook within three (3)days of assignment due date.
3. Weighted grades– We will use a weighted grading system, with the weight of the grades being determined by the teacher. Students and parents will be aware of the weight of each grade prior to the assignment due date.
4. Make-up Policy– Per AISD guidelines, students with EXCUSED absences will have one (1) class day plus one (1) additional class day for each class day missed.  Note: If you turn in make-up work, you must note which day you were absent in the comment section on Canvas.
5. Late-work Policy– Unless otherwise specified, class work will be due at 5:00 p.m. on the due date. ANY work that is turned in after 5:00 p.m. on the due date, up to one calendar week late, will earn a maximum of 85 points. Work between one and two calendar weeks late will earn a maximum of 70 points. Work that is over two calendar weeks late will earn a maximum grade of 50 points.
6. Re-take Policy– The Business & Marketing Department will allow a student to re-take any exam under the following guidelines:
   1. The exam must be made up within the same six (6) weeks.
   2. Final Exams cannot be re-taken.
   3. The students’ grade will be determined by AVERAGING the two exams taken.
7. Academic Dishonesty - A student found to have engaged in academic dishonesty shall be subject to grade penalties on assignments or tests and disciplinary penalties in accordance with the Student Code of Conduct.  Academic dishonesty includes cheating or copying the work of another student, plagiarism, and unauthorized communication between students during an examination.